Event – Mastering UX Research: A Real-Time Learning Experience

Event Overview

Held on January 26, 2022, at the Prudential Conference Hall in Ilupeju, “Mastering UX Research: A Real-Time Learning Experience” was an event designed to inspire and mentor newcomers to UX design research and those in administrative roles seeking to climb the corporate ladder through innovative problem-solving and design thinking.

Event Objective

The Eembly Team, our event organizers, curated a four-hour program that combined expert-led discussions, hands-on activities, and deep dives into UX methodologies, aimed at fostering not just learning but a transformative professional journey. Attendees had the unique opportunity to engage directly with industry veterans, gaining insights and skills essential for applying UX research in their careers to drive significant organizational impact.

The purpose of “Mastering UX Research: A Real-Time Learning Experience” was to inspire and mentor beginners in UX design research and individuals in administrative careers who aspire to ascend the corporate ladder by integrating design thinking and advanced problem-solving skills into their professional repertoire. This event was dedicated to sparking a transformative journey, guiding attendees through the practical and strategic applications of UX research to solve real-world challenges. By connecting participants with industry veterans and fostering a mentorship-rich environment, we aimed to empower attendees to not only enhance their skill sets but also to envision and achieve a more impactful role in their organizations and industries.

Event Content & Activities

Time	Activity	Note	Contributor
12:00pm – 12:30pm	Introduction to UX Research	Activity: Keynote speech and lectures on the introduction to user experience, focusing on the essentials of UX research and its significance to problem solving. Outcome: Participants gained a solid understanding of UX principles and the application of problem solving technique at both enterprise and design level.	Joshua Nwabogor Lead Event Facilitator
12:30pm – 2:00pm	Design Thinking Workshop	Activity: Interactive workshop led by Paul Oladimeji, involving participants in a real-time problem-solving session using design thinking methodologies. Impact: Enhanced problem-solving skills, with participants learning to approach issues creatively and innovatively.	Paul Oladimeji & Joshua Nwabogor Event Facilitator
2:00pm – 3:15pm	Journey Mapping Session	Journey Mapping Workshop: Led by Paul Oladimeji, this activity involved mapping user interactions for a hypothetical app, focusing on identifying pain points and opportunities for enhancement.	Ahmed Oladapo Assistant Facilitator
3:15pm – 4:00pm	Q&A and Networking	Activity: An open forum for questions, facilitated by Paul Oladimeji, followed by a networking session with peers and professionals. Impact: Fostered a sense of community and ongoing learning among participants.	Paul Oladimeji Assistant Facilitator

Event Metrics and Growth Opportunities

• Attendance: Out of 86 registrants, 53 participants attended, showing a strong interest and commitment.
• Engagement Rate: High engagement was observed during interactive sessions, with over 75% participant involvement in activities.
• Post-Event Feedback: 92% of attendees rated the event as “Excellent,” highlighting the quality and relevance of the content.
• Future Opportunities: The success of this event indicates a growing interest in UX research within the region. Planning more advanced sessions and follow-up workshops could cater to the evolving needs of this engaged audience.

Date and Location

The workshop took place on January 26, 2022, at the Prudential Conference Hall, Ilupeju.

Acknowledgement and Thanks

Special thanks to Africa Prudential plc, Uranus Community, and Dexdrop Inc for their support, making this event a memorable learning journey for all attendees. Their contributions were invaluable in enriching the experience and providing resources that enhanced the overall quality of the event.

• Reuben Obozokhai – Event and media setup Coordinator
• Chijindu Amadi – Registration + Onboard coordinator
• Ahmed Oladapo – Consultant
• Akinwale Agbaje – Break out session Facilitator:

Conclusion

Mastering UX Research: A Real-Time Learning Experience” marked a significant milestone in the regional UX community. By empowering beginners and professionals from various backgrounds with essential UX skills and knowledge, the event not only addressed immediate educational needs but also laid the groundwork for a more innovative and user-focused future in product design and development.

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